[ SKILLS ]
branding, ads-ing, editorial-ing
strategic thinking, concept, writing + editing
mixed-media storytelling, short + long
branding, ads-ing, editorial-ing
strategic thinking, concept, writing + editing
mixed-media storytelling, short + long
[ THINGS I WRITE ]
campaign concepts
brand voice + identity
facebook + instagram ads
tweets
website copy
print + banner ads
packaging
eblasts
newsletters
blog posts
radio ads
names
sms
& in-store things like
signage + POP/POS
brand voice + identity
facebook + instagram ads
tweets
website copy
print + banner ads
packaging
eblasts
newsletters
blog posts
radio ads
names
sms
& in-store things like
signage + POP/POS
[ COPYWRITING CREDS ]
currently the head writer of my own writing shop.
it's very prestigious and exclusive.
most recently permalanced with CHIPOTLE's in-house
creative team under william espey, anna tou & mark crumpacker
in NYC, where i wrote for:
chipotle
pizzeria locale
& shophouse (rip).
formerly wrote, concepted, and pitched for brands like:
arby's
LG
truvia
chase freedom
& pnc bank
at an in-house creative team,
a production studio,
& ad agencies like:
fallon
ROAR publicis
deeplocal
LG
& icrossing.
[ OTHER WRITING CREDS ]
formerly a staff writer at:
daily newspapers,
an international magazine
& a college paper,
where i also was:
formerly a staff writer at:
daily newspapers,
an international magazine
& a college paper,
where i also was:
copy editor
news co-editor
& executive editor
but not at the same time.
news co-editor
& executive editor
but not at the same time.
[ SCHOOLS ]
ucbt nyc
sketch 301
vcu brandcenter
m.s. in business
branding + copywriting
virginia commonwealth university
b.s. in mass communications
journalism + spanish
university of barcelona
spring semester study abroad
hispanic studies
[ HONORS & PRESS ]
shorty awards
tweeted arby's props, 2015
ad age
featured the fallon winterns, 2015
vcu brandcenter class of 2014 superlatives
most likely to not want to win a superlative
wordpress freshly pressed
“the plight of the central air-challenged,” 2011
virginia press women
noted in newswriting, feature writing, 2008
virginia veterinary medical association
excellence in veterinary reporting, 2007
vcu student media center
editor of the year, 2006
vcu school of mass communications
t. edward and polly d. temple writing scholarship, 2005
virginia press association
minority summer internship, 2005
tweeted arby's props, 2015
ad age
featured the fallon winterns, 2015
vcu brandcenter class of 2014 superlatives
most likely to not want to win a superlative
wordpress freshly pressed
“the plight of the central air-challenged,” 2011
virginia press women
noted in newswriting, feature writing, 2008
virginia veterinary medical association
excellence in veterinary reporting, 2007
vcu student media center
editor of the year, 2006
vcu school of mass communications
t. edward and polly d. temple writing scholarship, 2005
virginia press association
minority summer internship, 2005
