[ SKILLS ]
​
branding, ads-ing, editorial-ing
strategic thinking, concept, writing + editing
mixed-media storytelling, short + long​

[ THINGS I WRITE ]
​

campaign concepts
​brand voice + identity
​facebook + instagram ads
tweets
website copy
print + banner ads
packaging
eblasts
newsletters
blog posts
​radio ads
names
​sms
& in-store things like
signage + POP/POS

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[ COPYWRITING CREDS ]

most recently permalanced with CHIPOTLE's in-house
creative team in NYC, where i wrote for:

chipotle
pizzeria locale
& shophouse (rip).

formerly wrote, concepted, and pitched for brands like:

​arby's
LG
google
truvia
chase freedom
& pnc bank

​at an in-house creative team,
a production studio, 
& ad agencies like:

fallon
ROAR publicis
deeplocal
LG
& icrossing.



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[ OTHER WRITING CREDS ]

​
formerly ​a staff writer at:
​
daily newspapers,
an international magazine
& a college paper,

where i also was:
​

copy editor
news co-editor
& executive editor

but not at the same time.



​​

 [ SCHOOLS ]

ucb nyc
​sketch 201

​vcu brandcenter
m.s. in business
branding + copywriting

virginia commonwealth university 
b.s. in mass communications
journalism + spanish

university of barcelona
spring semester study abroad
hispanic studies




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[ HONORS & PRESS ]
​

shorty awards 
tweeted arby's props, 2015

ad age
featured the fallon winterns, 2015

vcu brandcenter class of 2014 superlatives
most likely to not want to win a superlative

wordpress freshly pressed 
“the plight of the central air-challenged,”  2011

virginia press women 
noted in newswriting, feature writing, 2008 

virginia veterinary medical association
excellence in veterinary reporting, 2007 

vcu student media center
editor of the year, 2006

vcu school of mass communications
t. edward and polly d. temple writing scholarship, 2005 

virginia press association
​minority summer internship, 2005

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