Working on Arby's meant immersing myself in the
meats and everything that had to do with the meats.
It meant thinking up how a meat aficionado would
look at some sauce packets and, choking back tears,
say: Damn. That's beautiful.
meats and everything that had to do with the meats.
It meant thinking up how a meat aficionado would
look at some sauce packets and, choking back tears,
say: Damn. That's beautiful.
IG,
TWITTER
& VINE
& VINE
The OG sauce art for Arby's.
Been replicated since.
Been replicated since.
Mount Saucemore got some props.
Here's a brand getting creative on social! This replica of Mount Saucemore is awesome @Arbys https://t.co/XvH7rqmhI6
— Shorty Awards (@shortyawards) March 5, 2015DEAD VINE
My personal, unpublished favorite has to do
with a phenomenon that started when people
would walk into Arby's and, upon seeing this:
with a phenomenon that started when people
would walk into Arby's and, upon seeing this:
...would point at the picture and ask for the
"Meat Mountain." This Meat Mountain didn't exist,
of course, so some resourceful Arby's employees slapped
all the meats together and charged $10 for it.
Smooth.
"Meat Mountain." This Meat Mountain didn't exist,
of course, so some resourceful Arby's employees slapped
all the meats together and charged $10 for it.
Smooth.
LINE: Climb every #MeatMountain.
Sadly, something something copyright,
and Julie "The Meats" Andrews
will never see the light of day.
BEFORE & AFTER
Here are some posts that did see the light of day.
Other than what ultimately became Mount Saucemore,
these posts had existing lines that Katelyn and I used to
come up with visuals—usually while very, very hungry.
