Verizon reimagined
the 2019 Macy's Thanksgiving Parade
and livestreamed it on YouTube. 

It won 2 Webbys. 

Main campaign line + social copy for tune-in creative
​and day-of creative on IG, FB, TW. 

There was also a 5G portal.
(What? Exactly.) 
​Sound ON for the full effect, pls. 

​

View this post on Instagram

This Thanksgiving, find out how Verizon 5G Ultra Wideband lets you travel from Bryant Park to Herald Square in less than a New York minute. See it in action 9am ET on the #Verizon360 #MacysParade livestream.

A post shared by Verizon (@verizon) on Nov 26, 2019 at 9:12am PST

Bryant Park OOH

Got some props on TW:

There were also holograms.
(Again, what? Exactly.)

People were into it:

Even got 'em all emo:

​Hologram or human? TBD.

Role:
Sr. CW 

Partners:
Soo Lee (Sr. AD)
Joel Ramirez (AD)
Navarro Stark (Animator)
Marissa Cuconato (Sr. CW)
Lindsey Eckwall (Sr. AD)

Creative Directors:
James Cheung & Cliff Skeete

ECD:
Marc Sobier

& the peeps of Verizon.