Verizon reimagined
the 2019 Macy's Thanksgiving Parade
and livestreamed it on YouTube.
It won 2 Webbys.
Main campaign line + social copy for tune-in creative
and day-of creative on IG, FB, TW.
and day-of creative on IG, FB, TW.
There was also a 5G portal.
(What? Exactly.)
Sound ON for the full effect, pls.
(What? Exactly.)
Sound ON for the full effect, pls.
Bryant Park OOH
Got some props on TW:
There were also holograms.
(Again, what? Exactly.)
(Again, what? Exactly.)
People were into it:
Even got 'em all emo:
Hologram or human? TBD.
Role:
Sr. CW
Partners:
Soo Lee (Sr. AD)
Joel Ramirez (AD)
Navarro Stark (Animator)
Marissa Cuconato (Sr. CW)
Lindsey Eckwall (Sr. AD)
Creative Directors:
James Cheung & Cliff Skeete
ECD:
Marc Sobier
& the peeps of Verizon.
Sr. CW
Partners:
Soo Lee (Sr. AD)
Joel Ramirez (AD)
Navarro Stark (Animator)
Marissa Cuconato (Sr. CW)
Lindsey Eckwall (Sr. AD)
Creative Directors:
James Cheung & Cliff Skeete
ECD:
Marc Sobier
& the peeps of Verizon.