​



​
​*

​PHASE 1: MEET OUR MEATS
When Pizzeria Locale introduced a new
menu item (BACON!) on new pizzas (BACON ON PIZZAS!), ​
I named one of the pizzas (THE FOUR MEAT PIZZA),
then​ channeled Ron Swanson to deliver the good news.
​
*

​

​
​
​

​

​​

​

​

​










*

 PHASE 2: BRUNCH
​First comes bacon,
then comes BRUNCH,
then comes brunching
​with a lot of bacon. 

​*








​
​
​

                                                                                                                                                      In-restaurant signage

​




​

​

​

​

​

​


ROLE: Copywriter
EDITOR: William Espey
DESIGNERS: Dakyung Lee,
​Christine Brown & Sirah Yoo