M.O. is a digital magazine for crime-fighting nerds, er, Couch Detectives.
We built a real live first issue and created a fictional guerrilla campaign to launch it.
For this project I channeled my childhood heroes: Wednesday Addams, Buffy and Daria.
They taught me to revel in my weirdness and that everything can be solved with
a sense of curiosity, wit and a wooden stake.
We built a real live first issue and created a fictional guerrilla campaign to launch it.
For this project I channeled my childhood heroes: Wednesday Addams, Buffy and Daria.
They taught me to revel in my weirdness and that everything can be solved with
a sense of curiosity, wit and a wooden stake.
TAG:
The couch detective's aide
to defeating diabolical masterminds
The couch detective's aide
to defeating diabolical masterminds
BANNER ADS
We're recruiting. Come hang.
DEMO:
LINES:
GUERRILLA LAUNCH CAMPAIGN
FEATURE ARTICLE
In this universe, we've found the one dude who knows who the Zodiac is.
INTERACTIVE BUZZFEED-LIKE QUIZ : SERIAL KILLER OR DAY JOB?
QUIZ RESULTS PAGES
BRANDED CONTENT
Ads that are relevant and useful. In M.O.'s voice.
This one's from Xbox Kinect. Yours to keep here.
APP: ONE LIFE TO KILL
A digital assassin game where Couch Detectives
can hunt each other down in real life.
JOHN BOROWSKI SPEAKS
Long after the M.O. team had gone
our separate ways to solve crime in our
respective cities, the star of our project
discovered our project.
