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 M.O. is a digital magazine for crime-fighting nerds, er, Couch Detectives.
We built a real live first issue and created a fictional guerrilla campaign to launch it. 
For this project I channeled my childhood heroes: Wednesday Addams, Buffy and Daria. 
They taught me to revel in my weirdness and that everything can be solved with
​a sense of curiosity,
 wit and a wooden stake.
    

​
TAG: 
The couch detective's aide 
​to defeating diabolical masterminds




BANNER ADS
We're recruiting. Come hang.


​DEMO:
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LINES:
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GUERRILLA LAUNCH CAMPAIGN
We made someone disappear and asked 
the Couch Detectives to find him. SCRIPT.



FEATURE ARTICLE
In this universe, we've found the one dude who knows who the Zodiac is. 
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INTERACTIVE BUZZFEED-LIKE QUIZ : SERIAL KILLER OR DAY JOB?


QUIZ RESULTS PAGES
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BRANDED CONTENT
Ads that are relevant and useful. In M.O.'s voice. 
This one's from Xbox Kinect. Yours to keep here.

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APP: ONE LIFE TO KILL

A digital assassin game where Couch Detectives 
can hunt each other down in real life. 

​
  JOHN BOROWSKI SPEAKS
Long after the M.O. team had gone
our separate ways to solve crime in our
respective cities, the star of our project
discovered our project.
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WITH:
Colleen Trachy
Edwin Poche
 Jay Yalung 
Ollie Cortum











  

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