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Writing for Chipotle meant being up for writing
anything and everything. Here's just a few of my faves.
​​Because, hey, life's short.


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01: GIFT CARDS
Visual puns and pun puns.









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02: NATIONAL & REGIONAL BOGO CAMPAIGNS
Fun ways to say BUY-ONE/GET-ONE FREE
across print, social, and the interwebs. #CODEBURRITO
ran for three consecutive years for nurses, who
hashtagged it online without us even asking them to.
'Twas a marketing miracle. 
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03: NATIONAL PROGRAM CAMPAIGNS
In 2017, Dakyung and I came up with new
creative (digital, social, print, bookmark, etc.) for
Reading Rewards—Chipotle's summer reading program.
The creative's been used for two consecutive years,
​helping more than 2 million kids earn a free meal,
and selling about $451k in burritos in its first year.
TimeOut ​called the whole thing "adorable."



CONCEPT: READING IS FUNDAMENTALLY DELICIOUS
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04: MUSIC FESTIVAL CAMPAIGNS

One of my faves was for the very iconic Red Rocks
in Denver, where we ran a super targeted campaign
playing off the fact that Chipotle was also founded 
there. 

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CONCEPT: COLORADO MAGIC
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​Here's how it looked on social.
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​Here's a banner ad.
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Here's a screen ad at the festival.
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Here's an A-Frame at the
festival ​that had nothing to do
with the concept. But it's funny.
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05: CHIPOTFAN LOVE
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Here's a little Easter egg 
we made for you to download
from the website so you can
​​cherish it forever and ever. 
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ROLE:
Copywriter

​CD:
​Anna Tou

BRAND VOICE LEAD: 
William Espey


GIFT CARD PRODUCTION WIZARD:
Jonathan Taub

ILLUSTRATOR:
Dakyung Lee
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​DESIGNER PARTNERS:
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Dakyung Lee
​Allisyn Roscioli
Heejin Suh
Sirah Yoo
​Michelle Deng
​& Rachel Herzig














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