Writing for Chipotle meant being up for writing
anything and everything. Here's just a few of my faves.
Because, hey, life's short.
anything and everything. Here's just a few of my faves.
Because, hey, life's short.
01: GIFT CARDS
Visual puns and pun puns.
Visual puns and pun puns.
02: NATIONAL & REGIONAL BOGO CAMPAIGNS
Fun ways to say BUY-ONE/GET-ONE FREE
across print, social, and the interwebs. #CODEBURRITO
ran for three consecutive years for nurses, who
hashtagged it online without us even asking them to.
'Twas a marketing miracle.
Fun ways to say BUY-ONE/GET-ONE FREE
across print, social, and the interwebs. #CODEBURRITO
ran for three consecutive years for nurses, who
hashtagged it online without us even asking them to.
'Twas a marketing miracle.
03: NATIONAL PROGRAM CAMPAIGNS
In 2017, Dakyung and I came up with new
creative (digital, social, print, bookmark, etc.) for
Reading Rewards—Chipotle's summer reading program.
The creative's been used for two consecutive years,
helping more than 2 million kids earn a free meal,
and selling about $451k in burritos in its first year.
TimeOut called the whole thing "adorable."
CONCEPT: READING IS FUNDAMENTALLY DELICIOUS
In 2017, Dakyung and I came up with new
creative (digital, social, print, bookmark, etc.) for
Reading Rewards—Chipotle's summer reading program.
The creative's been used for two consecutive years,
helping more than 2 million kids earn a free meal,
and selling about $451k in burritos in its first year.
TimeOut called the whole thing "adorable."
CONCEPT: READING IS FUNDAMENTALLY DELICIOUS
04: MUSIC FESTIVAL CAMPAIGNS
One of my faves was for the very iconic Red Rocks
in Denver, where we ran a super targeted campaign
playing off the fact that Chipotle was also founded
there.
CONCEPT: COLORADO MAGIC
IG/TW/FB
Here's how it looked on social.
Here's a banner ad.
Here's a screen ad at the festival.
Here's an A-Frame at the
festival that had nothing to do
with the concept. But it's funny.
05: CHIPOTFAN LOVE
Here's a little Easter egg
we made for you to download
from the website so you can
cherish it forever and ever.
Here's a little Easter egg
we made for you to download
from the website so you can
cherish it forever and ever.
ROLE:
Copywriter
CD:
Anna Tou
BRAND VOICE LEAD:
William Espey
GIFT CARD PRODUCTION WIZARD:
Jonathan Taub
ILLUSTRATOR:
Dakyung Lee
DESIGNER PARTNERS:
Dakyung Lee
Allisyn Roscioli
Heejin Suh
Sirah Yoo
Michelle Deng
& Rachel Herzig
