The only ask was to talk about
​Chipotle's real ingredients
​in a fun, concise, irreverent way. 
So we did. 

​TAG: Chipotle, for real.

+ ​BAG ​HEADLINES +

+ BAG HEADLINES W/ BODY COPY +

+ CUPS +

NOW AT CHIPOTLE.
​
​GET 'EM
WHILE THEY'RE
CUTE.

LIKE THIS GUY DID.

Role: Project Co-Lead, Copywriter
Project Co-Lead, Creative Director: Dakyung Lee of JD&Co.
Designer + Illustrator: Michelle Deng of JD&Co.
With: Christine Brown, Jack Herr, Jonathan Taub, Carly Atto
Brand Voice Lead: William Espey






​

hey there.

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