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The Ask: Create a recruiting campaign targeting top BIPOC college students and recent grads.

Problem: It's hard to convince top performers to forgo a job offer for a fellowship. 

Solution: I channeled my immigrant upbringing and asked myself what I would have told my parents had I been in that situation. 

Concept: Don't be just an employee. Be an adfellow. 
PRINT AND DIGITAL
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FB + INSTA
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SWAG // THE ADFELLOW HANDBOOK
Part planner and part bible, the adfellow handbook has 8 chapters in all—one for each month of the fellowship.  
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​SWAG // WFH WEAR
Business up top, lounge on the bottom. Perfect for Zoom meetings. 
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​​SWAG // MUG
In case anyone dare doubt the adfellow's commitment. 
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Writer: Karen Bolipata 
Art Director/Designer: Leslie Arellano
ACD: Andrew Bernstein 
Strategy: Sangeet Pillai
​ECD: Marc Sobier
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